Fancy Feast ® Canada harnesses the Power of the Purr with Grammy award-winning producer Nineteen85

June 5th; Toronto, ON – In partnership with Grammy award-winning producer Nineteen85, Fancy Feast has created the Power of the Purr playlist. The low frequency hum of purrs have been proven to help with alleviating stress levels, lowering blood pressure and more!^[i] The ten soothing tracks of Power of the Purr are just the right vibration to not only tap into these findings, but also to create the ideal soundtrack for cat and cat parent bonding, human connection, and moments of relaxation.

As one-half of R&B duo dvsn, Paul Jefferies – better-known by his stage name Nineteen85, has collaborated with A-list artists including Drake, Nicki Minaj, Mariah Carey, Jennifer Hudson and many others. Nineteen85 truly demonstrated his producer prowess with this campaign which, features the smooth purrs of real-life cats.

“As a producer, my ultimate goal is always to make music that makes people feel something and transport them,” said Nineteen85. “I’m very excited for Canadian cats and their families to move, groove and experience this unique collection of music, made with the goal of creating calming moments of connection.”

Made from premium ingredients and with a soft chew, Fancy Feast® Savoury Cravings™ is available in four flavours including salmon, tuna, beef, and more. These tender break-apart treats help encourage interactive feeding to provide an irresistible treating experience and a bonding moment your cat will love.

“At Fancy Feast, we are aware of the therapeutic benefits of cat purrs, but we wanted the world to know too. We were honoured to work with such a talented producer like Nineteen85 on this project,” says Mark Prusha, Senior Marketing Manager, Nestle Purina Canada. “We hope that humans across Canada will enjoy a moment of peace while listening on their own, chilling with friends, or, of course, bonding with their pets.”

The Power of the Purr Playlist is on https://www.purina.ca/fancy-feast/cat-treats/savoury-cravings and on a number of music platforms including Spotify and YouTube. Fancy Feast® Savoury Cravings™ is available wherever pet foods are sold across Canada.

About Nestlé Purina PetCare Canada

Nestlé Purina PetCare Canada creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE®, Pro Plan®, Fancy Feast® and Tidy Cats®. 

Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations across Canada.

Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.ca.

[i] Pure purr virtual reality technology: measuring heart rate variability and anxiety levels in healthy volunteers affected by moderate stress. National Library of Medicine. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8924843/. (2020, February 24).