70 Years of Litter Expertise

Chapter 1 starts with an ashy litter box, sooty paw prints and a frustrated cat owner. Enter Ed Lowe, an inventive entrepreneur. He decided that absorbent clay would do just the trick. The new material was soon named “Kitty Litter,” lovingly packaged in 5-pound bags and sold to the public.

Ed Lowe’s clay-based invention had cat owners everywhere rejoicing and Kitty Litter quickly reached national distribution. In 1954, Ed introduced a new brand of cat-box-filler, which was sold exclusively in supermarkets. The name? Tidy Cat®. And the rest, as they say, is hisssstory.

As you can probably guess, Tidy Scoop was Tidy’s first foray into scoopable litter. The magic of Tidy Scoop? Waste was trapped into tiny clumps—which meant super easy scooping…and super happy cat owners.

LightWeight put a swift end to “bend with your knees” litter forever. This lighter litter packs a heavy punch when it comes to odour control and makes carrying, pouring and storing easier than ever.

Tidy’s eyes are on the future and we’re starting with commitments toward 100% recyclable or recycle ready packaging, and 100% renewable electricity in our factories by 2025. We’re focused on quality litter and green innovations for a safe and healthy environment, and we’re always improving. Here’s to 2022 and beyond.

Tidy Care represents the pinnacle of our desire to put cats’ needs (and wants) first. This cat-centric litter was designed through rigorous testing for maximum cat approval, ushering in a new era of comfort for all cat-kind.